The wristbands are rarely seen anymore, and Nike ended its Livestrong clothing line years ago. The legacy and reputation of Armstrong, a cancer survivor who won the Tour de France seven times, crumbled abruptly following revelations he used performance-enhancing drugs.
Livestrong has chugged along as a much smaller, leaner organization. The relaunch came with an artistic redesign. The logo has been replaced by a blue background with three rings — orange, blue and yellow.
Lee insists the move is about better serving cancer patients, not just reversing declining financial trends. But where do you start? With this program, we provide adult cancer survivors with a safe, supportive environment where they can participate in physical and social activities that focus on strengthening the whole person.
This no cost, week program meets twice a week for 90 minutes, using traditional and holistic exercise methods to ease you back into fitness and help you maintain a healthy life. Plus, you learn about wellness and stress reduction techniques and how to continue healthful habits after the program has ended.
And donations have leveled off from their initial plummet. But Livestrong still spent three times what it takes in on its national partnership with the YMCA, the local one with the University of Texas and operating expenses. It will be a question of how they maintain that revenue," said Kevin Doyle, analyst with Charity Navigator.
Lee said Livestrong will shift its main fundraising model from one that depends on contributions at large to one that more aggressively seeks corporate and venture capital partnerships to support its grants and gifts. Grants could support a wide range of tools for helping cancer patients, such as transportation services or smartphone applications that help patients organize treatment records or connect with multiple physicians, Lee said.
Livestrong still has a formidable brand that will likely attract interest from grant applicants and investors, said Daniel Borochoff, founder of Charity Watch.
A decade ago, Armstrong's towering presence alone could draw money as he dominated the world's most famous cycling race or flew around the world to meet with celebrities and political leaders at global cancer forums. But his divorce from Livestrong was bitter.
There were no photographs of Armstrong used in a video compilation of cancer patients and celebratory moments. His presence was missing from a display charting the foundation's first two decades, which included a large bowl filled with yellow Livestrong bracelets.
One speaker mentioned the foundation had been through good times and bad. Only the event host's passing reference to a "famous founder" seemed to acknowledge his impact in starting it all. A Livestrong spokeswoman said the charity offered to brief Armstrong ahead of the unveiling party, but he declined. Armstrong declined comment when contacted by The Associated Press. E-mail: bschrotenb usatoday. Facebook Twitter Email. Livestrong adjusts to life without Lance Armstrong.
Show Caption. Hide Caption. Livestrong without Lance Armstrong. Four years after Lance Armstrong's departure from the Livestrong Foundation, the charity is a shadow of its former self.
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