Before posting, do a little research on your audience. You need to create posts that appeal to your target audience. That means you need to do a little research before creating a social strategy. Facebook makes this very easy. This will give you all the information about your followers from the average age to where they live. Use these statistics to help guide your posting. Both Twitter and Facebook make it easy to view current trending topics.
To get the most reach and engagement, tie your product or business into one of those topics. Tweets sent late at night after 10 p. Using emojis or emoticons in your post has been shown to dramatically increase engagement. Posts with emojis, on average, see a 33 percent increase in comments. The best way to increase engagement? Post a photo. They do stop long enough to look at a picture, though. Followers are 80 percent more likely to engage with a post containing an image than a post without.
As they say, a picture is worth a thousand words. Post a strong photo and the likes will follow. Days of the week matter, especially on Pinterest. Each day of the week tends to have a most popular subject, so find out which day best fits your product or business and post away!
Keep your brand consistent across all platforms. Consistency is key, especially on social media. Therefore, by using a relevant hashtag, you can put your content in front of interested users. This means you can extend your reach without the use of paid ads and introduce new people to your content, and even products or offers. You have the ability to monitor which Facebook hashtags, and therefore, which topics are popular with your audience through social listening. You can use that information to create and curate the best content for your audience.
This has a ton of benefits, for instance, creating loyal fans of your brand. Hashtags encourage users to interact with your brand. For instance, you can start a conversation around a certain topic or join in conversations that your followers are already having on Facebook by using a popular hashtag.
Furthermore, branded hashtags encourage conversations around your content or campaigns. As more people use your branded hashtags, essentially, more people promote your brand on your behalf. And the way in which you should use hashtags on Facebook is unique.
Here are some top tips:. Studies have shown that engagement actually decreases , the more hashtags you use in your Facebook posts:. So, you should use hashtags sparingly and strategically on Facebook. This is where a social media management tool like MavSocial comes in handy. It allows you to plan, tweak and schedule Facebook posts in advance. Thus, you have the time and space to map out your content and where hashtags might be useful in a smarter way.
There are multiple ways in which you can utilize branded hashtags on Facebook. Firstly, you can use them to make a campaign stand out. Each time you use a unique branded hashtag in this way, users know exactly what the content is about.
And it sets content from a particular campaign apart from other posts on your page. Another effective way to use branded hashtags is to promote events.
In this example, Microsoft promotes a virtual event with the hashtag MSBuild:. Whatever you do, don't just slap up a few hashtags that you think are keywords people might search for. This could end up hurting your brand rather than helping it. Great advice, everyone -- although some of you seem like you may be more confused than ever about how to use hashtags on Facebook. As you decide whether Facebook hashtags are right for your business, here are some nuggets of wisdom from each of these pros -- stuff that really stuck out to me:.
So what do you think? Do you use hashtags on your business page? View Hide comments Back to blog. Social Media Tips Facebook. I asked 13 experts for their opinions on how to use hashtags on Facebook. Posts with 1 or 2 hashtags averaged interactions Posts with 3 to 5 hashtags averaged interactions Posts with 6 to 10 hashtags averaged interactions Posts with more than 10 hashtags averaged interactions So going from 2 to 3 hashtags on FB posts caused a significant drop in engagement! Let's see what some experts had to say.
If you want to go straight to the Facebook hashtag tips, click here: 1. Use hashtags to help people find your posts 2. Use industry specific hashtags 3. Use the same hashtags you're using on Twitter and Instagram 4. Use hashtags you find with trending hashtag tools 5. Use Facebook hashtags for cross-platform branding 6. Use hashtags on Facebook when re-sharing OPC other people's content 7.
And here are their answers: Ian Cleary of Razor Social A business should use hashtags if they are used correctly. When sharing content on Facebook, use industry specific hashtags or create your own relevant ones. Mike Gingerich of TabSite It's an ongoing question John Haydon of JohnHaydon. This makes it easier to integrate all your social channels as one. Francisco Rosales of Wpcafeina. Hashtags let marketers expand their reach and help users discover content, products, and offers.
Zsuzsa Kecsmar of Antavo Hashtags can help your posts be more searchable on Facebook. What cause is relevant to your audience? You might want to use it in your posts as a hashtag! Janet Johnson of JanetJohnson. A few quick tips for using hashtags on Facebook: 1. This example is from Mari Smith Check your insights, folks. Cross social platform branding is important. So, use "branding style hashtags" on each of your platforms. If you want to make an impact on social media, sharing other people's great content is the way to do it.
Ravi Shukle of AgoraPulse I feel page owners should still use hashtags in their posts. Here's why: 1. So what's the bottomline? Use 'em strategically -- for fun communication, for increased reach, and for social monitoring Andrea Vahl of AndreaVahl.
Jo Barnes of Online Marketing Addicts I haven't fully tested the effectiveness of hashtags on Facebook yet, but I have witnessed posts that seem to be using them for the sake of using them. Knowing precisely what your objectives are will help determine how you use hashtags. Key Takeaways and Tips Great advice, everyone -- although some of you seem like you may be more confused than ever about how to use hashtags on Facebook.
Use hashtags to help people find your posts "Use hashtags 1 or 2 only when they make sense and when you use something relevant that people can filter or to find more relevant conversation" -- Ian Cleary "Hashtags can help your posts be more searchable on Facebook.
Use industry specific hashtags "I recommend industry specific hashtags and creating your own if they will be relevant to your audience" -- Peg Fitzpatrick 3.
Use the same hashtags you're using on Twitter and Instagram "If you are currently using hashtags in a campaign on Twitter or Instagram , start including those hashtags in your Facebook content" -- John Haydon 4. Use hashtags you find with trending hashtag tools "Use tools like Hashtagify. Use Facebook hashtags for cross-platform branding "As a business, cross social platform branding is important" -- Collin Cottrell 6. Use hashtags on Facebook when re-sharing OPC other people's content "If you really want to make an impact with your social media marketing, sharing other people's great content is the way to do it" -- Jenny Brennan 7.
Use FB Graph Search to find good Facebook hashtags "One of the best ways to find out if a hashtag has any traction is to simply do a hashtag search using Facebook graph search" -- Ravi Shukle There you go!
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