What is it with that signature Subway smell? The first thing you have to accept when attempting to unravel the truth about Subway's signature smell is that it is clearly a well-kept corporate secret. Many have tried to gain clarity. Many have failed. For example, almost a decade ago, a reporter from Food Republic actually managed to get Subway's then-Global Baking Technologist, Mark Christiano, to speak with them, which apparently isn't so easy via Vice. But in response to questions about what makes the bread so "distinctive," Christiano offered little more than demurrals such as, "It's your basic bread formula," and "We are proud of the smell.
Any baked product smells good. And we want you to catch that bread aroma. I know what you are up to. Lucien Formichella I continued trekking to the next restaurant and confronted Isuru—a devilishly handsome and charismatic man—about his baking practices. It creates a very good impression. I could feel it. Isuru had almost cracked. The next worker I talked to claimed he had never even heard of the theory, but that he would do some research on it.
Strangely, all the others had pleaded ignorance too. I decided to give it one more go and walked into the Subway by my house, asking my hard hitting questions to the worker on his cigarette break out front. The guy standing next to him, a friend who claimed his name was Kamran, cut in and answered instead. Are you smelling anything? Maybe there was something to the baking in the morning excuse. That delicious Subway smell was mysteriously absent outside of this restaurant.
Lucien Formichella I went home dejectedly to review my notes. There were two common themes: Nobody admitted to pushing the bread smell out the door. For me, it was the smell of Subway. There is a Subway franchise in the hospital where I had my child, located right at the top of an escalator.
As the escalator would rise to the level of the Subway, the smell would start right about the fourth or fifth stair: sweaty low-quality meat, limp vegetables, layers of old vinegar, and something else. Burning plastic? Melting rubber? Not everyone perceives the horrible smell of Subway, distinct and distinctly more awful than that of other fast-food chains or delis, even crappy ones, but those who do find the smell nigh on unbearable.
Like many of the respondents to those threads, I think that the smell has something to do with the bread-baking.
0コメント